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Personal data protection

Personal data processing policy

according to Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons in connection with the processing of personal data and on the free movement of such data and on the repeal of Directive 95/46/EC (hereinafter referred to as the "regulation")

The company A-Z TRADERS s.r.o., with its registered office at Zapadlá 1270/6a, 147 00 Prague 4; ID number: 07462522, registered in the commercial register maintained by the Municipal Court in Prague with file mark: C 301456. , (hereinafter also " administrator "), as the administrator of personal data within the meaning of the regulation, hereby takes the liberty of informing its customers - business and non-business natural persons - about the manner and extent of processing their personal data, including the scope of their rights related to the processing of their personal data of A-Z TRADERS s.r.o

This information on the processing of personal data applies to all processing of personal data of the controller's customers.

The administrator processes personal data in accordance with the law of the European Union, especially in accordance with the regulation, also in accordance with the relevant international treaties to which the Czech Republic is bound, and in accordance with the relevant national regulations.

AND.

What personal data does the controller process, for what purpose and on what basis?

The administrator only processes personal data obtained in accordance with applicable legal regulations, while the administrator collects and processes this personal data only for the specified purpose, to the extent and for the time necessary to fulfill this specified purpose, taking into account the practical functioning of the administrator and its information and personnel capacities . The processed personal data, their purposes and the legal basis of the processing differ according to the individual sections of the administrator's activity, as these cases are detailed in the tables below:

You have registered with us / You have ordered goods from us

Where did we get your personal data from?

  • We have your personal data directly from you or we have obtained them as part of our business relationship, or from publicly available sources (ARES, etc.).
  • If you are designated as the customer's contact person, we have your personal data from the customer.

Personal data processed

  • Identification data of the customer and data necessary for the purchase of goods.
  • Identification data and signature pattern of the person authorized to take over the goods for the customer, or her signature upon receipt of the goods

Legal basis of processing

  • We obtain and process the above personal data from you for the legal purpose of concluding and fulfilling a contract.

Processing purposes

  • We process the above personal data for the purpose of concluding and implementing a contract for the purchase of goods.

Information on the obligation to provide personal data

  • The provision of the above personal data, which we require directly from you, is a contractual requirement. Without this personal data, it is not possible to conclude a purchase contract with you.

How long will your personal data be processed?

  • If you only ordered goods from us, we will process your personal data for the period required by Act No. 536/1991 Coll., on accounting.
  • If you have registered with us, we will process your personal data for the entire period of registration and after it ends for the period required by Act No. 536/1991 Coll., on accounting, counted from the last order of goods you made.

To whom do we provide your personal data?

  • Your personal data may be provided to external accounting service providers as part of the administrator's accounting processing.
  • Your personal data may be accidentally made available as part of the provision of information systems management services to external companies that provide these services to us. These companies do not process your personal data.

The goods will be delivered to the address specified by you

Where did we get your personal data from?

  • We have your personal data directly from you, or we have obtained them through your activity in our information systems (including the e-shop) or as part of our business relationship.

Personal data processed

  • Data necessary to send the goods and deliver them to the customer (e.g. address for delivery of the goods).

Legal basis of processing

  • We obtain and process the above personal data from you for the legal purpose of fulfilling the contract.

Processing purposes

  • We process the above personal data for the purpose of sending and delivering the ordered goods.

Information on the obligation to provide personal data

  • The provision of the above personal data is a contractual requirement and without your personal data being provided to us, we cannot deliver the ordered goods to you.

How long will your personal data be processed?

  • The above-mentioned personal data are kept for the period specified by Act no. 563/1991 Coll., on accounting, by Act no. 235/2004 Coll., on value added tax and Act no. 586/1992 Coll., on income taxes, at least for the period of possible application of possible defects or other claims according to legal regulations, in particular Act no. 89/2012 Coll., Civil Code.

To whom do we provide your personal data?

  • We share your personal data with delivery companies that deliver goods for us to the address specified by you and companies that ensure the efficient organization of the delivery of goods through delivery companies.
  • Your personal data may be accidentally made available as part of the provision of information systems management services to external companies that provide these services to us. These companies do not process your personal data.

We have issued you an invoice for the goods / You have paid the price of the goods and transport

Where did we get your personal data from?

  • We have your personal data directly from you, or we have obtained them through your activity in our information systems (including the e-shop) and also from the bank implementing the given payment system.

Personal data processed:

  • Customer identification data and data necessary to record the payment, including data on the ordered goods.

Legal basis of processing

  • We obtain and process the above-mentioned personal data from you for the legal purpose of fulfilling the contract and also for the fulfillment of legal obligations under Act No. 563/1991 Coll., on accounting, Act no. 235/2004 Coll., on value added tax and Act no. 586/1992 Coll., on income taxes.

Processing purposes

  • We process the above personal data for the purpose of invoicing and recording the payment of the purchase price.

Information on the obligation to provide personal data

  • The provision of the above personal data is a legal and also a contractual requirement, and without your personal data being provided to us, it is not possible to purchase the ordered goods.

How long will your personal data be processed?

  • The above-mentioned personal data are kept for the period specified by Act no. 563/1991 Coll., on accounting, by Act no. 235/2004 Coll., on value added tax and Act no. 586/1992 Coll., on income taxes, i.e. for at least 5 years.

To whom do we provide your personal data?

  • We share the above personal data with our external accounting company.
  • Your personal data may be provided to external accounting service providers as part of the administrator's accounting processing.
  • Your personal data may be accidentally made available as part of the provision of information systems management services to external companies that provide these services to us. These companies do not process your personal data.

You have complained about the purchased goods

Where did we get your personal data from?

  • We have your personal data directly from you, or we have obtained them through your activity in our information systems (including the e-shop).

Personal data processed:

  • Identification data of the customer and data about his order, or purchase.

Legal basis of processing

  • We process the above-mentioned personal data in order to fulfill legal obligations according to Act no. 89/2012 Coll., Civil Code and Act no. 634/1992 Coll., on consumer protection.

Processing purposes

  • We process the above-mentioned personal data for the purpose of processing your complaint about the purchased goods.

Information on the obligation to provide personal data

  • Providing the above personal data is a legal requirement. Your complaint cannot be processed without providing this personal data.

How long will your personal data be processed?

  • The above-mentioned personal data are kept for the duration of the possibility of asserting defects or other claims according to legal regulations, in particular Act no. 89/2012 Coll., Civil Code.

To whom do we provide your personal data?

  • Your personal data may be provided to external accounting service providers as part of the administrator's accounting processing.
  • Your personal data may be accidentally made available as part of the provision of information systems management services to external companies that provide these services to us. These companies do not process your personal data.

You have not paid our invoice

Where did we get your personal data from?

  • We have your personal data directly from you, or we have obtained them through your activity in our information systems (including the e-shop) or as part of our business relationship.

Personal data processed:

  • Customer identification data and data and data about your payment status.

Legal basis of processing

  • We process the above personal data on the basis of legitimate interest consisting in the registration of claims and the defense and exercise of our rights.

Processing purposes

  • We process the above personal data for the purpose of registering our debtors and recovering the amounts owed.

Information on the obligation to provide personal data

  • Providing personal data for this purpose is not a contractual or legal obligation. However, we are entitled to process personal data previously provided to us for the above purposes.

How long will your personal data be processed?

  • The above-mentioned personal data are kept for the period specified by Act no. 563/1991 Coll., on accounting, by Act no. 235/2004 Coll., on value added tax and Act no. 586/1992 Coll., on income taxes, but at least as long as it is possible to exercise any part of our claim on your behalf.

To whom do we provide your personal data?

  • In the event that your receivables are overdue, we reciprocate your personal data to third parties who provide us with data on the economic health and financial credibility of our customers.
  • Your personal data may be provided to external accounting service providers as part of the administrator's accounting processing.
  • Your personal data may be accidentally made available as part of the provision of information systems management services to external companies that provide these services to us. These companies do not process your personal data.

 

Sending commercial messages and evaluating customer preferences

Where did we get your personal data from?

  • We have your personal data directly from you, or we have obtained them through your activity in our information systems (including the e-shop).

Personal data processed:

  • Order history
  • Data about your use of services and content on our website
  • IP address and other technical identifiers
  • E-mail address

Legal basis of processing

  • We process the email address and order history based on legitimate interest consisting of direct marketing.
  • We process some data about your use of services and content on our website based on legitimate interest consisting of an analysis of the use of the company's business channels.

Processing purposes

  • We process the above personal data for the purpose of direct marketing and analysis of the use of the company's business channels.

How long will your personal data be processed?

  • For the entire time of registration in the e-shop, but at least for 3 years from the last purchase of goods.

To whom do we provide your personal data?

  • We share the above personal data with DiffSolutions s.r.o., which manages the automatic online marketing platform Samba.ai, and with Google LLC in connection with the use of Google Analytics services.

 

Marketing - contact with customers, business events

Where did we get your personal data from?

  • We have your personal data directly from you, or we have obtained them through your activity in our information systems (including the e-shop) or as part of our business relationship.

Personal data processed:

  • Customer identification data
  • Order history and volume
  • Customer contact information

Legal basis of processing

  • We process the above personal data on the basis of legitimate interest consisting of direct marketing.
  • We process some of the above personal data on the basis of your consent to the processing of personal data, which you can revoke at any time.

Processing purposes

  • We process the above personal data for the purpose of direct marketing.
  • We process some of the above-mentioned personal data for the purpose of conducting business events with our business partners.

Information on the obligation to provide personal data

  • Providing personal data for this purpose is not a contractual or legal obligation.

How long will your personal data be processed?

  • For the entire time of registration in the e-shop, but at least for 3 years from the last purchase of goods.

To whom do we provide your personal data?

  • The above-mentioned personal data may exceptionally be transferred to our business partners in connection with the implementation of joint business actions.

You purchase goods on invoice / You have a credit limit with us

If you are self-employed and have a credit limit agreed with us, in addition to the above-mentioned processing of personal data, we also process your personal data according to the characteristics listed in this table.

Where did we get your personal data from?

  • We have your personal data directly from you, or we have obtained them through your activity in our information systems (including the e-shop) or as part of our business relationship.
  • We also obtain your personal data from third parties who can provide us with data about your economic health and financial credibility, as well as from publicly available sources (ARES, etc.).

Personal data processed:

  • Customer identification data
  • Order history and volume
  • Data about the customer's financial and payment history, economic health and financial credibility

Legal basis of processing

  • We process data about your financial history, economic health and financial credibility based on the legal title of a legitimate interest consisting in preventing non-fulfillment of your contractual obligations and setting your credit limit.

Processing purposes

  • We process the above personal data for the purpose of managing customer receivables.

Information on the obligation to provide personal data

  • Providing personal data for this purpose is not a contractual or legal obligation. However, we are entitled to process personal data previously provided to us for the above purposes.

How long will your personal data be processed?

  • The personal data mentioned above are kept for the entire duration of the contractual relationship and, in the case of renewal of cooperation, even for 3 years after the end of the contractual relationship.

To whom do we provide your personal data?

  • We share the above personal data with our external accounting company.
  • Your personal data may be accidentally made available as part of the provision of information systems management services to external companies that provide these services to us. These companies do not process your personal data.

 

In addition to the above, we are entitled to process any of your above-mentioned personal data as well as other personal data that we manage to collect, to the extent necessary for the successful conduct of any legal dispute between us and you. In such a case, the legal title of such processing is our legitimate interest consisting in the exercise and defense of our rights. All your personal data processed for this purpose are provided to our legal representatives.

II.

Profiling and automated decision making

If you purchase goods on invoice / you have an agreed credit limit, a so-called automated decision making. The essence of this automated decision-making is that, in the case of an order for goods, our information systems will check whether your order is implemented within the currently set credit limit and will further check with an automated query in the information systems of third parties whether you have the required level of financial credibility (you are not registered in the systems of third parties persons as a debtor) or whether you are not insolvent. If this check comes out negative, the information system will not allow you to order goods on an invoice. Even so, you always have the option to complete the order by paying in cash.

The administrator also profiles its customers based on the areas of interest you have communicated.

As of 25/05/2018, the administrator does not carry out targeted personalized advertising as part of sending business messages, i.e. we do not profile you based on your behavior in our information systems (e-shop) for the purpose of sending targeted business messages. The content of business communications is now based only on the statistical evaluation of the behavior of our customers' portfolio in our information systems (e-shop) within the given area of interest/industry or group of goods.

III.

What rights does the data subject have?

The data subject is within the meaning and under the conditions of Art. 15 of the regulation entitled to request from the administrator access to his personal data that is the subject of processing. In such a case, the administrator will provide the data subject with a copy of the personal data in electronic form in a structured, commonly used and machine-readable format (e.g. docx, csv, xlsx, txt).

If there is a change in personal data or their inaccurate processing and there is no obligation to report and prove a change in personal data to the administrator from legal regulations, internal regulations of the controller, from the contract or other documents, the data subject is entitled to request the controller to correct inaccurate personal data or to complete incomplete personal data. The administrator is entitled to request proof of the correctness of the proposed data.

The data subject also has the right to request from the administrator the erasure of his personal data, or the restriction of their processing. Administrator requested deletion, or restriction of processing, unless the regulation or other legal regulation stipulates otherwise.

The data subject is also entitled to obtain his personal data, which he provided to the administrator and which the administrator processes on the basis of the necessity of their processing for the purposes of fulfilling the contract or on the basis of the consent of the data subject automatically, i.e. in electronic form in a structured, commonly used and machine-readable format and transfer this data to another administrator (right to portability of personal data). In the case of exercising such a right, the administrator will send the data subject a list of personal data in electronic form in a structured, commonly used and machine-readable format (e.g. docx, csv, xlsx, txt).

The data subject has the right to object to the processing of all his personal data, if they are processed on the basis of a legitimate interest. The administrator does not process these personal data further.

The above-mentioned rights can be exercised by the data subject in the following ways:

  1. in the case of users registered on the administrator's e-shop via an electronic form available after logging in in the My Account section, in the Personal settings tab, or
  2. in the case of unregistered users, via the form available in the section below "Form for the realization of the rights of data subjects", which the subject will send to the address obchod@aztraders.cz

The data subject also has the right to file a complaint with the supervisory authority, which in the Czech Republic is the Office for Personal Data Protection ( www.uoou.cz ).

If the processing of personal data is based on consent, the data subject has the right to withdraw his consent at any time. However, revocation of such consent does not affect the legality of the processing based on the consent granted before its revocation.

The data subject can revoke his consent to the processing of personal data if he is registered in the administrator's e-shop through the dedicated instruction "consent to the processing of personal data", which can be found after logging in in the My Account section, in the Personal settings tab, or via a link in the sent newsletters.

IV.

Heureka.cz - information obligation towards the customer

We determine your satisfaction with the purchase through e-mail questionnaires as part of the Verified by customers program, in which our e-shop is involved. We send them to you every time you make a purchase from us, if in the sense of § 7 par. 3 of Act no. 480/2004 Coll. about some services of the information society, you do not refuse their sending. We process personal data for the purpose of sending questionnaires as part of the Verified by Customers program based on our legitimate interest, which consists in ascertaining your satisfaction with your purchase from us. For sending questionnaires, evaluating your feedback and analyzing our market position, we use a processor that is the operator of the Heureka.cz portal; for these purposes, we may pass on information about the purchased goods and your e-mail address. When sending e-mail questionnaires, your personal data is not passed on to any third party for its own purposes. You can object to the sending of e-mail questionnaires under the Verified by Customers program at any time by opting out of further questionnaires using the link in the e-mail with the questionnaire. In case of your objection, we will not send you the questionnaire any further.


Form for the realization of the rights of data subjects:

  • for unregistered and registered users to download here